The term seo company is heard frequently by business owners, but they may not know what it means or how to hire an seo company that will meet their needs. This article holds their hand and leads them through the process of determining their budget, asking for initial agency recommendations from trusted contacts, and reviewing the SEO candidates’ case studies.
What makes a good SEO company?
The primary job of an seo company is to increase the amount of traffic that goes to your website. This is critical for online businesses, as traffic brings in customers and also increases the value of your website. This can be accomplished through blogging, content expansion (or creation of additional pages), link building, and other marketing efforts.
A good SEO company will use tools to help analyze your website and improve its performance. This includes using free web-based tools such as Google Analytics and Screaming Frog, and paid ones such as Ahrefs and Semrush. They should be able to explain the “why” behind their optimizations. This is the same way your favorite plumber or mechanic takes the time to explain something to you, so you understand why they are recommending what they are recommending.
Link building is a huge part of SEO, and a quality SEO firm will do outreach to other websites in your industry in order to promote content on their site and earn links. This may include guest blog posting, which is not dead despite statements from Matt Cutts at Google, and other forms of online PR.